[ BACKGROUD ]
This project is about designing the promotion for a commercial typeface to sell to design studios or designers.
[ APPROACH ]
I chose Utopia for my promotional typeface and designed a double-sided poster for it. One side shows the specimen of Utopia. The other side consists of several small posters displaying the visual effect of the typeface in different situations that make designers better understand how to use it. The poster can be folded and put in an envelope, or hung up on a wall.