This project is a redesign of FedEx’s Corporate Social Responsibility (CSR) report. I learned a lot about organizing photos and text variations and maintaining consistency. One of the key ideas that I learned from information design is how to find a better visual method to show a lot of data in the CSR report.
I used many geometric shapes to deal with photos because FedEx is an express company. These shapes symbolize the expansion of the transport box. Also, it is a good way to make photos and text have a connection because they can better line up with the grid appropriately. This book uses french-fold binding. Most of these photos I placed in the fold between pages to convey the concept of transfer.