[ BACKGROUND ]
The goal of this project was to rebrand towards a new visual direction and completely revive the brand. The challenges were to reposition, expand its identity, and create new extensions.
[ APPROACH ]
The brand I chose is Burt's Bees, a brand that produces organic, non-additive personal care products. But as an old brand, with the passage of time, it is necessary to reorient the product to meet the market demand. So I repositioned the brand in the relationship between bees, people and nature. Therefore, a new Burt's Bees was created.